our story

how it started

our story began in my home kitchen in 2015. being fascinated with the science behind it all - I spent months researching and learning, finally making my first small batch of soap! of course, the soap was terrific - and it quickly became a hit with my family, friends, and co-workers.

be inspired

with encouragement from friends, i was hurtled into a new hobby and quickly told that i could turn it into a business. the love, support, and encouragement inspired me to move out of my comfort zone and take my hobby to the next level.

rooted in nostalgia

taking my hobby to the next level was the easy part - the hard part, you ask? welp, it's helping invoke emotion + memory from a scent. I've traveled the world as a flight attendant, knowing how a smell can carry you back, allowing you relive moments from years ago. nostalgia is close to my heart - finding ways to share it has become my passion.

a journey worldwide

with millions of miles under my belt - the world has opened my eyes. I've committed to making a journey worldwide through the jw soap co. product line. Whether it's a virtual trip to the archipelago of hawai'i or the dunes of africa - i've created the products with the purpose and intent of sharing my experience.

focused on the future

with all of that, i've set my sights on the future by launching jw soap co. - thanks for joining us and for supporting my small business. we have lofty goals, and we can't do it without you.

our future is now.

All the best,

- Jeffrey